Out Of Home (OOH) delivery—where parcels are delivered to lockers or pick-up points instead of home addresses—is quickly becoming one of the most popular delivery methods across the Central and Eastern European (CEE) region. As online shopping continues to grow, consumer expectations are shifting toward more flexible, secure, and cost-efficient delivery options. And OOH solutions are answering the call.

Let’s explore why OOH delivery is booming in countries like Hungary, Romania, Slovakia, Czechia, Poland, Croatia, Slovenia, and Austria—and what this means for webshops in the region.

🇭🇺 Hungary: Convenience meets urban density

In Hungary, OOH delivery is booming thanks to urban congestion and busy lifestyles. Customers in Budapest and other major cities prefer the flexibility of picking up parcels on their own schedule, often from metro stations or supermarkets. Hungarian shoppers also cite speed and anonymity as key advantages, especially in gifting and fashion-related purchases.

🇷🇴 Romania: Trust and accessibility drive growth

In Romania, lockers and pick-up points (notably from Sameday’s easybox and Fan Courier’s networks) have earned customer trust. OOH is especially popular in urban areas where building access or daytime availability is a challenge. The ability to avoid missed deliveries has made OOH a preferred method, and over 60% of Romanian e-shoppers say they’re open to picking up packages if the location is nearby and easy to access.

🇸🇰 Slovakia: Cross-border synergy with Czechia and Hungary

OOH delivery in Slovakia is seeing rapid growth, driven by cross-border harmonization with Czechia and Hungary. With major providers like GLS operating locker networks across these countries, Slovak customers enjoy seamless delivery from regional e-commerce players. The lower cost of OOH compared to courier delivery is a strong incentive.

🇨🇿 Czechia: Pioneers of the locker culture

Czechia is one of the leaders in OOH adoption in the CEE region. With an incredibly dense network of pick-up points and parcel lockers (Alzabox, Z-Box, PPL, etc.), Czech customers are already accustomed to self-service pickup as a standard. High digital adoption, efficient mobile notifications, and widespread availability make OOH the default optionfor many Czech shoppers.

🇵🇱 Poland: InPost lockers reshape delivery habits

Poland’s OOH market has been revolutionized by InPost, which operates one of the largest and most advanced locker networks in Europe. Over 20,000 lockers across the country offer 24/7 pickup options. Polish consumers highly value convenience and fast delivery, and many e-shops offer incentives for choosing InPost lockers. OOH now makes up a majority of last-mile deliveries in many Polish urban areas.

🇭🇷 Croatia: Fast adoption driven by e-commerce expansion

In Croatia, OOH is growing rapidly as e-commerce penetration increases. Carriers like GLS and Hrvatska Pošta are expanding locker networks, especially in urban coastal areas where logistics are more complex. Consumers in Croatia are attracted to OOH because of summer seasonality, tourism, and unpredictable delivery windows.

🇸🇮 Slovenia: Small market, big potential

Though smaller in population, Slovenia shows strong OOH potential due to its tech-savvy shoppers and strong cross-border trade with Austria, Italy, and Croatia. Parcel lockers from DPD and local players are increasingly common, especially in cities like Ljubljana and Maribor. For customers, avoiding failed deliveries and flexible pickup options are key drivers.

🇦🇹 Austria: Efficiency and sustainability at the core

Austrian consumers are environmentally conscious and value precision and punctuality. OOH lockers—particularly from Österreichische Post and DPD—support these expectations. Parcel pickup points also align with Austrian preferences for self-service and discreet deliveries. Additionally, many lockers are integrated with public transport hubs, adding to their appeal.

🌍 The regional takeaway

Across the CEE region, OOH delivery is no longer just an alternative—it's a core part of the delivery mix. For e-commerce brands and fulfillment partners, this shift presents an opportunity to:

Reduce last-mile delivery costs

Improve delivery success rates

Offer flexibility that increases conversion

Expand to multiple markets with unified solutions

If you're selling in or expanding to any of these countries, OOH delivery isn't just a nice-to-have—it's an expectation.

Want to integrate OOH delivery across CEE?‍

Get in touch with us at Pactic – we’ll help you build a scalable, cross-border logistics solution that your customers will love.

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