At the 2025 E-commerce Expo Budapest, we participated as exhibitors and spoke with many e-commerce professionals. What surprised us was that many are still unfamiliar with the concept of cross-border logistics, even though it can be one of the most important tools for growth. Expanding into international markets may seem complicated to some, but with the right planning and utilizing available solutions, it can be easily achieved.

How can a Hungarian e-commerce business grow today?

The local e-commerce market in Hungary is growing rapidly, but as more players enter the market, competition becomes fiercer. While online shopping is constantly expanding, at a certain point, the limits of the Hungarian market can constrain the growth opportunities for retailers. This raises the question: what’s next?

The most logical answer is opening up to international markets. However, many fear that expanding abroad is costly and complicated. In reality, there are solutions available today that make entering new markets simple and cost-effective. Neighboring countries (e.g., Slovakia, Czech Republic, Romania) are nearby, accessible target markets, which are especially attractive for Hungarian online stores.

One of the main themes of the 2025 E-commerce Expo Budapest was international expansion. The organizers even dedicated a “Day 0” specifically to the topic of international outlooks. During several sessions, participants heard from experts about the importance of international expansion and how entering international markets is unavoidable if a Hungarian e-commerce business wants to grow.

What is cross-border logistics, and how does it work?

Cross-border logistics means that the e-commerce business serves markets beyond its borders by leveraging international shipping and customs solutions. This includes:

Selecting the right international shipping partners

Simplifying customs procedures

Complying with local regulations

Establishing a returns solution

Taking advantage of foreign warehousing options

With modern logistics solutions, there’s no need to worry about long transit times or complicated paperwork anymore. Numerous service providers help ensure that orders reach international customers quickly and efficiently.

Expanding internationally isn’t as difficult as it seems!

Many fear that international expansion is complicated and expensive. However, the reality is that with the right partners, it’s much simpler than it may first appear. The most important step is for e-commerce businesses to understand the opportunities and take advantage of the available logistics solutions.

Conquering international markets is not just the privilege of large online stores. With the right strategy, any Hungarian e-commerce business can successfully enter European markets. It’s worth starting with a nearby country and then gradually expanding to other markets.

If you want to learn more about the opportunities for international expansion, consider starting with an expert consultation. Exporting is easier than you think!

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